Prius was, is, and will remain an icon among hybrids. Since igniting the hybrid revolution 20 years ago, the Prius is not only more efficient but also more powerful. The 2021 Toyota Prius is geared up to take you anywhere with its inspiring technology. There are 7 models to suit your needs and style: L Eco, LE, LE AWD-e, XLE, XLE AWD-e, 2020 Edition, and Limited. We also are proud to feature the Prius Prime, a plug-in hybrid vehicle. Wherever you go in Knox County or beyond, your 2021 Prius will take you there. Please contact our expert sales team at (207) 594-8424 and schedule a test drive in a Prius today!

However, the Prius’ spacious cabin and excellent fuel economy do keep it solidly competitive—and it’s the only one of its direct rivals to offer optional all-wheel drive.

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The Toyota Prius’ best driving trait is its exceptional fuel economy, which reaches up to an estimated 58 mpg.

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Sky-high fuel efficiency with front- or all-wheel drive remains the main draw for Toyota’s iconic Prius hybrid

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Your Prius Options

Prices and colors may vary by model.

ELECTRIC STORM BLUE

SUPERSONIC RED

WIND CHILL PEARL

CLASSIC SILVER METALLIC

METALLIC GRAY METALLIC

MIDNIGHT BLACK METALLIC

SEAGLASS PEARL

Purposeful Design

Navigate all roads with style and confidence. The artfully sculpted exterior of Prius or Prius Prime suits any setting in Maine or wherever you’re headed. Each striking feature is purposefully designed and encourages you to embrace life with fewer compromises.

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Sculpted Exterior

Prius’sleek lines, active grille shutter, aero stabilizing fins, and underbody panels all work together to smooth airflow, helping maximize fuel efficiency. With 7 colors and 6 wheel options, your Prius will stand out in a crowd.

LED Headlights and Taillights

Turn heads whether you’re coming or going. The Prius and Prius Prime’s LED headlights and taillights shine brightly and complete the vehicle’s stylish look. The fog lights that come standard on AWD models are designed to increase your visibility while driving through fog.

2020 Edition

New for 2021, the revamped exterior of the 2020 Edition has blackout headlights, black badging, and exclusive 17-inch black alloy wheels that make an edgy statement. The aggressively styled 2020 edition sets the standard for the modern hybrid.

Explore the Possibilities

Capable of much more than just city commutes, Prius and Prius Prime both offer efficient fuel economy to inspire your next escape, whether it is nearby in southern Maine, or beyond.

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Engine Specs

Each Prius engine is a hybrid 1.8-Liter, 4-Cylinder Aluminum DOHC 16-valve with Variable Valve Timing with intelligence (VVT-i), EV/ECO/POWER modes, and providing 121 hp hybrid system net power. On unfamiliar or snowy roads, Prius’ available electronic All-Wheel Drive (AWD) system helps keep you confident and in control with four-wheel traction. All models feature electric power steering and a 33.5 foot turning circle diameter.

Impressive Fuel Efficiency

With up to an EPA-estimated combined 52 mpg, Prius allows you to go further than you thought possible. In the AWD models, capability and efficiency work together for an EPA-estimated combined 49 mpg. For added efficiency, the L Eco has up to an EPA-estimated combined 56 mpg.

Prius Prime

The plug-in hybrid Prime has a larger battery and more powerful motors that allow it to run much longer in full EV Mode. You are in control and able to use less gas if you choose to plug it in either at home, at work, or at a public charging station. If you don’t want to plug it in, you can still drive the car in hybrid mode with great fuel economy.

Take the Long Way Home

Designed for your convenience, Prius’ interior features the latest technology, like available Premium JBL®7 Audio and the color Head-Up Display (HUD) that uses aircraft-inspired technology and projects important information right onto the windshield. Stylish touches further elevate your driving experience.

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Multimedia Display

Prius’ available 11.6-in. display uses intuitive pinch, zoom, tap, and swipe gestures, creating a familiar smartphone-like experience while giving you easy access to the features that matter most.

Amplify Your Drive

Take advantage of smarter and convenient technologies designed to simplify your everyday life. Prius features Apple CarPlay® and Android Auto™ and other audio multimedia capabilities to give you access to whatever you want. Whether you want to hear your favorite playlist or find a scenic route to your destination, you’ll enjoy the latest in connectivity and technologies that are all about you. Three USB ports put an end to the power struggle. You and your passengers can charge your compatible devices through the two rear charging ports and play your music through Prius’ audio system via the media port in the front.

Added Convenience

Our available suite of Connected Services includes:

  • Safety Connect®- Emergency SOS assistance and 24/7 Toyota Roadside Assistance
  • Service Connect – Get personalized maintenance updates and vehicle health reports
  • Remote Connect Start – Lock/unlock your doors and more, using your compatible smart device
  • Wi-Fi Connect – Turn your Toyota into a hotspot with 4G connectivity
  • Destination Assist – 24/7 live agent assistance to locate your next destination

Peace of Mind is Standard

The 2021 Toyota Prius is a Kelley Blue Book Best Buy Award Winner and an Insurance Institute for Highway Safety Top Safety Pick. You can feel confident and safe when transporting your precious cargo in your Prius.

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Toyota Safety Sense™ 2.0

Toyota Safety Sense™ 2.0 — a bundle of active safety features — are standard on all Prius models. These innovative features were designed to help protect you and your passengers.

  • Pre-Collision System with Pedestrian Detection
  • Full-Speed Range Dynamic Radar Cruise Control
  • Lane Departure Alert with Steering Assist
  • Automatic High Beams
  • Lane Tracing Assist
  • Road Sign Assist

Star Safety System

This system is also standard on all Prius models and includes enhanced vehicle stability control, traction control, anti-lock brakes, electronic brake-force distribution, brake assist, and smart stop technology.

Extra Safety Features

All Prius models feature 10 airbags. When in reverse, the standard backup camera activates to provide a view directly behind your vehicle. Available Blind Spot Monitor with Rear Cross-Traffic Alert also helps keep you safe by warning you when a vehicle in the next lane enters your blind spot, and when in reverse, warns you if vehicles are approaching from either side.

ToyotaCare

When you join the Toyota family with your new Prius, your exceptional ownership experience starts with ToyotaCare, a no-cost maintenance plan with 24-hour roadside assistance. The ToyotaCare plan covers normal factory scheduled maintenance for 2 years or 25,000 miles, whichever comes first. 24-hour roadside assistance is also included for 2 years and unlimited miles.

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No Cost Maintenance Plan

Toyota-trained technicians will complete factory-recommended maintenance and keep a complete history of your service visits. Toyota will also deliver timely reminders before your scheduled maintenance. ToyotaCare Recommended Services Include:

  • Inspect and adjust all fluid levels
  • Replace engine oil and oil filter
  • Rotate tires
  • Multi-point vehicle inspection

24-Hour Roadside Assistance

ToyotaCare features 24-hour roadside assistance available at no cost for 2 years from the effective date, as well as unlimited miles. 24-Hour Roadside Assistance Covers:

  • Battery jump starts
  • Tire service
  • Emergency fuel delivery
  • Lockout protection
  • Towing
  • Winching

Come See Us Today!

Learn why the all-new 2021 Prius or Prius Prime is the best vehicle for you. Visit the Shepard Toyota expert sales team at 181 New County Rd, Thomaston, ME 04861 to see the 2021 Toyota Prius in person! Call us to schedule a test drive at (207) 594-8424, or browse our new Prius, new Prius Prime, and used vehicle inventory online.

Compare your Trim Options

2020 Edition

$29,875

L-Eco

$24,525

LE

$25,735

LE-AWD-e

$27,135

XLE

$28,575

XLE-AWD-e

$29,575

Limited

$32,650

2020 Edition

$29,875

starting MSRP

5

seats

54/50

est. mpg

  • 17-in. 5-spoke alloy wheels with black lug nuts, piano-black wheel inserts and P215/45R17 tires
  • Blackout headlight components
  • Custom “2020” floor mats and key glove

L Eco

$24,525

starting MSRP

5

seats

58/53

est. mpg

  • 58/53 est. mpg
  • 7-in. touchscreen with Apple CarPlay® & Android Auto™ & Amazon Alexa compatible
  • 50.7 cu. ft. of cargo space with seats folded

LE

$25,735

starting MSRP

5

seats

54/50

est. mpg

  • Blind Spot Monitor (BSM) with Rear Cross-Traffic Alert (RCTA)
  • Intelligent Clearance Sonar (ICS) with Intelligent Parking Assist (IPA)
  • 50.7 cu. ft. of cargo space with seats folded

LE AWD-e

$27,135

starting MSRP

5

seats

51/47

est. mpg

  • Electronic On-Demand Compact All-Wheel Drive (AWD-e)
  • 15-in. 5-spoke alloy wheels with two-tone wheel covers and P195/65R15 tires
  • Integrated fog lights with LED accent lights

XLE

$28,575

starting MSRP

5

seats

54/50

est. mpg

  • 17-in. 5-spoke alloy wheels with titanium-finished wheel inserts and P215/45R17 tires
  • SofTex®-trimmed heated front seats with 8-way power-adjustable driver’s seat including power lumbar support and 4-way adjustable front passenger seat
  • Qi-compatible wireless smartphone charging with charge indicator light

XLE AWD-e

$29,575

starting MSRP

5

seats

51/47

est. mpg

  • SofTex®-trimmed heated tilt/telescopic steering wheel
  • SofTex®-trimmed heated front seats with 6-way adjustable driver’s seat
  • Qi-compatible wireless smartphone charging with charge indicator light

Limited

$32,650

starting MSRP

5

seats

54/50

est. mpg

  • Adaptive Front-Lighting System (AFS) with auto-leveling headlights
  • Premium JBL® Audio with Integrated Navigation and 11.6-in. high-resolution touchscreen, and Apple CarPlay® & Amazon Alexa compatible
  • Color Head-Up Display (HUD)

Current Prius Offers

READ WHAT OUR CUSTOMERS SAY

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Google Jun 8, 2021

My family and I got locked out of our car at the storage units across the street. Brett and Hayden were an incredible help to get us back into an older Toyota Avalon. They went out do their way to help us. Cannot thank them enough!!

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Google May 10, 2021

Sales man was excellant. Explained all I needed to know to make a purchase. No high pressure. Very Happy with my 2021 Ram 2500 Diesel. Will be back in 3 years. Service department is also very good.

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Google May 3, 2021

Kris in the sale department was amazing. I would highly recommend working with Shepard Toyota. It was a fantastic experience.

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Google Apr 30, 2021

I've only dealt with the parts department but very helpful. A couple of times they have told me I needed another part with the parts I'm getting... They have been write everytime so that saves trip and hassle, and that's awesome.

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Google Apr 21, 2021

Had routine oil change and fuel pump replaced due to recall. Very friendly and quick service.

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Google Apr 3, 2021

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Google Apr 1, 2021

Peter was polite and helpful. I drove well over an hour to look at a used Prius but it wasn't up to snuff. But they were honest and I will shop there in the future.

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Google Mar 29, 2021

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Google Mar 28, 2021

We drove almost 3 hrs to Shepard Toyota to purchase a sweet 2018 Toyota Carmy Se. which we absolutely love. Peter and Bill Carr Jr are top notch #1 guys. I recommend Shepard Toyota for anyone looking for a great deal.A++++++++++

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Google Mar 17, 2021

JJ was an amazing salesperson. He went above and beyond to make sure that the vehicle I was interested in was in perfect condition by the time we got there, was well mannered, perfectly prepared, and made the experience the best one I have ever had! I would highly recommend if you're in the business for a new vehicle, to go to him for service!

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Google Mar 4, 2021

Very satisfied thank you Ian great sales man!

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Google Jan 18, 2021

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Google Nov 28, 2020

Great service as usual A+++++++

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Google Nov 25, 2020

I drove 3 hours to Shepard Toyota to purchase my vehicle. This was by far the best experience I’ve ever had at a car dealership, they had me in and out fast. The Shepard Toyota staff was very polite. My salesman was John Jolicoeur I highly recommend him, he is a great guy and easy to work with. They will have my business in the future.

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Google Nov 25, 2020

Recently Bought a Tundra from these guys and it was a wonderful experience. even though I knew what I wanted when i got there Bill Sr. was great and helpful. Took it for a test drive and then started the paperwork. in and out as quick as can be. great bunch of guys they have working there. would definitely work with them again in the future!

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Google Nov 21, 2020

They are amazing! Great negotiation and my salesman has followed up several times to make sure my vehicle is working great. HIGHLY recommend.

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Google Nov 15, 2020

Just bought a car there today, couldn’t be happier. Peter Gardner reserved the car I wanted a few weeks back, and he made sure it was out front and waiting when I arrived, clean and polished. All of the paperwork was ready to go, I was in and out in about 10 minutes, which included some chit chat. Everyone wore masks, and there was hand sanitizer available. Additionally, Peter and team were completely transparent about costs. He shared a purchase agreement outlining costs two weeks ahead of time, and it matched to the penny when I arrived today. No hidden ...

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Google Nov 5, 2020

I could not speak any higher of the folks over at Shepard Toyota. Being a first time new car buyer was a breeze going through them. In a world where salespeople tend to give you the run around and get you in extra fees and costs, Shepard Toyota is honest and works hard to assist you in the car buying process. From the time I first called till over a month later while I waited for my car to be built. Peter Gardner helped me every step of the way. I couldn't be happier with my purchase of the 2021 ...

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Google Oct 30, 2020

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Google Oct 9, 2020

Peter Gardner was my salesman and was fantastic to work with. Didn’t hound me with spam emails or phone calls, no pressure tactics, and most importantly he found me the vehicle I wanted. The process with Peter was so easy it almost didn’t feel like I was buying a car. This is my third Toyota and first from Shepard. The fourth Toyota will come from Shepard as well.

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Google Oct 9, 2020

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Google Oct 3, 2020

I bought a Toyota 86 a few days ago at Shepard Toyota in Thomaston, ME. Never in my life has buying a car been so quick and pleasurable. My salesman, John Jolicoeur, made my experience smooth and satisfying. I love my car and I love Shepard Toyota!

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Google Sep 24, 2020

I bought a used car, a Toyota Highlander, from Shepard’s Today. I live in the area and my wife and I have been having service done on our older Toyotas here for years. We have always felt that our cars were well cared for by the service department. The usual routine maintenance, recalls and even unexpected maladies. It was natural then, to include Shepard’s in our search for a new used Toyota. I have had several pleasant exchanges with Peter Gardener in Sales over the years when getting an oil change. When our search narrowed down to one ...

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Google Sep 11, 2020

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Google Aug 24, 2020

In a world where it is easier and easier to do the wrong thing and legally get away with it, Shepard Toyota went above and beyond today to prove they're not like that. They technically were within their legal rights to charge me for work that I didn't know was going to have to be done soon when I bought my used Tundra from them 3 months ago. They made it right, and it blew me away today. Thank you Richard, and the rest of the team in the service department. You really showed me what you're made ...

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Google Jul 20, 2020

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Google Jul 2, 2020

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Google Jun 25, 2020

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Google May 22, 2020

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Google Mar 8, 2020

Nice dealership, friendly, knowledgeable staff. Learned a lot from Peter, thinking about leasing now. Never have before!

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Google Feb 27, 2020

Great place because of the great people. Took care of my 2018 Tundra Making sure all was ready for a long road trip. Friendly & helpful staff. I highly recommend this facility.

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Google Feb 22, 2020

My husband and I stopped by just this week to claim our "prize" but were welcomed at the door by the Matt and Mike team (not from around here 😜). They were awesome!! Never dreamed we were buying a car that day but some how we left with an awesome deal, an awesome 2016 Jeep Cherokee and needless to say an awesome experience. Thank you Matt and Mike for all your help and laughs.

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Google Jan 21, 2020

I had my case repaired there. The repair shop was friendly and kept you informed throughout the repair! I can't give it 5 stars because I don't know how the dealership is, and I don't want to misguide you.

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Google Dec 30, 2019

Good local car dealer. All there used cars come with a 6 month 6,000 mile warranty. Better than the big boys up in Augusta

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Google Dec 7, 2019

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Google Dec 6, 2019

Shepard Toyota truly goes out of their way to provide the best service. I have bought my last 2 vehicles from Peter Gardiner, and I recommend him to family and friends. Both times, the buying process was smooth and easy. He always treats me with dignity, honesty and respect, and that means a lot to me. I am a customer for life. If you are in the market for a new or used car, go see Peter. You'll be glad you did.

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Google Nov 19, 2019

Shepards offer a great variety of vehicles as well as great customer service. They do a good job matching a vehicle for you and they help you out with budgeting. They are very real people and know what works best for your circumstance. They will help make decisions as well as let you know what each vehicle is all about. The process was very fast and they certainly know what they are doing. I met with several of the salesman and they all were very friendly and were acting like real people and not someone that just wants to make ...

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Google Nov 19, 2019

Staff are super quick at helping out and has decent prices here. They have a waiting room for something quick and they are really good at communicating to their customers. Overall, it has been a great experience coming in here as well as friendly service that can help you learn more about your vehicle.

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Google Nov 6, 2019

We purchased a Toyota Highlander SE working very closely with salesman Peter Gardner. He was quick to respond to phone calls and emails as we were very specific to what we we wanted for our next vehicle. The entire team the final day I picked up our new car was very friendly and quick to get us on the road home with our new car! Just what you would hope for from a family run car business. Thank you!

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Google Oct 23, 2019

Very quick,in and out in a half hour

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Google Sep 14, 2019

I like working with this dealership. My home dealership is in Mass and Shepard is very accommodating. Saves me long drives for routine service

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Google Sep 4, 2019

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Google Aug 31, 2019

I bought a used, 2013 Toyota Rav4 here about 3-4 months ago, my wife and I love it.

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Google Aug 30, 2019

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Google Aug 21, 2019

Its good if you are looking for a truck

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Google Jul 9, 2019

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Google Jun 25, 2019

Buying a new car is exciting, stressful and for us, time consuming. We shopped around, looking at Subarus and Toyotas. Peter Gardner, at Shepard Toyota was friendly, knowledgeable, and always returned phone calls and emails. Our gut told us to go with him, but we still kept looking, searching for the perfect car and perfect deal. We would have saved ourselves a lot of grief, if we had just followed our instincts, but we kept looking. Eventually, we found our way back to Peter. He was and is the BEST. Don’t waste your time looking anywhere else. He offers ...

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Google Jun 7, 2019

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Google Jun 7, 2019

I can't say enough good things about Shepard Toyota. My family has been buying cars from them going all the way back to my grandfather. The staff there is very polite, professional, and helpful. They know the answer to almost any questions you have and they treat their customers with the highest respect. I would recommend Shepard Toyota to anyone in the market for a new or used car.

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Google Jun 4, 2019

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Google May 18, 2019

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Google May 15, 2019

Pleasant and friendly staff.

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Google Apr 14, 2019

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Google Apr 2, 2019

Had problems with the cruise control system on my 2018 tundra. Service department got me in right away. Reset the software and did my 15 K maintenance as long as I was there. Runs perfectly. Minimal charge. Would definitely go again!

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Google Mar 31, 2019

We bought a 2019 Prius AWD-e this week. Peter Gardner was our salesperson and he went above and beyond to help us with a quick sale and get us familiar enough with the new technology to feel comfortable immediately. A great place to buy a car. Carolyn and Don Maunz

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Google Mar 27, 2019

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Google Feb 13, 2019

Just bought a new car at Shepard Toyota. It's a great place with which to do business. Peter Gardner was my salesman, and he went way out of his way to find me the perfect 2019 Rav4.

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Google Jan 5, 2019

Shepard's is always grade top notch. Have been a great supporter of Shepards and crew for 25 years. Chuck , owner Classic Imports, retired.

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Google Jan 3, 2019

Service was fast and the customer service rep was very nice.

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Google Dec 24, 2018

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Google Dec 5, 2018

Peter was a great salesman thanks

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Google Nov 15, 2018

Fast friendly service would highly recommend Shepard Toyota to anybody in the mid coast region with a Toyota or any other vehicle for that matter

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Google Nov 8, 2018

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Google Nov 1, 2018

Great, as always.

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Google Oct 5, 2018

I just bought a new Tacoma from Shepards. Couldn't have been more happy with the help of Bill Carr Jr. He was very helpful every step of the way. I would highly recommend him to any of my friends looking for a new truck!

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DealerRater Sep 30, 2018

Bill Carr Jr was our salesman he went above and beyond our expectations to help us purchase our new truck. He was patient with us answering all our questions and returning all our calls. The truck was for my husband, I own a Toyota Camry when I decide to get a new one I will definitely seek out Bill Carr Jr.

Read at DealerRater

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Google Sep 23, 2018

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Google Sep 22, 2018

Bought a new Tundra today at Shepards from Peter Gardner. He quoted a great price with no negotiation. I got my loan through them over the phone. It took 15 minutes to sign paperwork and drive away. Easiest vehicle purchase ever. I’m impressed.

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Google Sep 12, 2018

Always a pleasure to deal with Shepard's!

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Google Sep 7, 2018

Shepard's does a great job for a decent price.

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Google Sep 7, 2018

I’ve leased 2 and bought 1 car from Shepard’s. I’m always amazed at their customer service, great pricing deals and superb repair center! Thanks Peter

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Google Sep 5, 2018

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Google Aug 26, 2018

What an easy, no hassle experience! Thank you Peter Gardner, would buy from you again!!

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Google Jul 18, 2018

Love my Tacoma

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Google Jul 7, 2018

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Google Jun 30, 2018

Good people and good work

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Google Jun 30, 2018

Good people and good work

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Google Jun 26, 2018

Great service..

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Google Jun 8, 2018

Great customer service.

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Google Apr 30, 2018

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Google Apr 22, 2018

Got a cool Patriot Lariette

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Google Mar 28, 2018

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Google Mar 13, 2018

I visited many dealerships in Rockland today; and folks, if you want to work with professional sales people and financial managers, Shepard Toyota will ensure you have a great experience. We ended up leasing a Toyota, working with Bill Carr, Jr., a very knowledgeable, customer-focused sales representative. If you are looking for honesty, integrity and industry knowledge, ask for Bill Carr, Jr. - no pressure and wonderful patience beyond our expectations. We also worked with Shepard Toyota's financial manager, another great experience!!!

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Google Mar 1, 2018

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Google Jan 3, 2018

Amazing purchase experience at Shepard's. Could not be happier. From the beginning of the transaction through the delivery of the vehicle, all sales personnel went above and beyond to earn our business. Would highly recommend.

 

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207-594-8424

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181 New County Road • Thomaston, ME 04861

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Today's Hours:

Open Today! Sales: 8am-5:30pm

Open Today! Service: 8am-5pm

Open Today! Parts: 8am-5pm

Shepard Toyota 44.0941897, -69.1382942.
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