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181 New County Road, Thomaston, ME, 04861

The 2025 Toyota RAV4 is a staple in the compact crossover world that delivers ample interior room, great cargo capacity, a potent and fuel-efficient powertrain, and loads of safety features. But it’s more than just that. It also has various trim levels and packages to meet every buyer’s needs and the style to grab plenty of looks on your daily commute. Call our expert sales team at Shepard Toyota at 207-594-8424 and explore why the 2025 Toyota RAV4 is a great crossover for you.

Your RAV4 Options

Prices and colors may vary by model.

MAGNETIC GRAY METALLIC

LUNAR ROCK

BLUE FLAME

BLIZZARD PEARL

SUPER WHITE

MIDNIGHT BLACK METALLIC

RUBY FLARE PEARL

BLUEPRINT

SILVER SKY METALLIC

Adventure-Ready Design

The 2025 Toyota RAV4 is ready for whatever adventure you throw at it. Whether it’s a trip off the beaten path or just down to the corner store, the Toyota RAV4 will look great doing so with its sharp body lines and several sharp wheel options.

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A Design for Everyone

The 2025 Toyota RAV4’s various trim levels have distinct appearances, giving them something for everyone. From the sharp-looking and affordable 2025 Toyota RAV4 LE to the chrome-accented and upscale-looking 2025 Toyota RAV4 Limited, you’ll love how this crossover looks no matter your taste.

Loaded From Bottom to Top

No matter which 2025 Toyota RAV4 you choose, you’ll be pleased with its long list of features. Whether you stick with the base LE trim, which features LED projector headlights, LED daytime running lights, heated mirrors, and LED taillights, or opt for a higher trim level, the 2025 Toyota RAV4 has much to offer.

Premium Limited Trim

The 2025 Toyota RAV4 oozes luxury in its highest trim levels, appealing to even the most discerning crossover shopper. The range-topping Limited trim level loads this compact crossover with many upscale features that give it a premium look and feel, including LED fog lights, chrome accents, 19-inch multi-spoke metallic-finished alloy wheels, and much more.

Power Meets Economy

The 2025 RAV4 from Toyota meets all your needs in power and efficiency, striking that delicate balance few can.

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You Control the Power

The 2025 RAV4 features three drive modes, giving you control of how it performs. Flip it to SPORT mode and enjoy great acceleration and throttle response. Want to maximize fuel economy? Put it in ECO mode, and this compact crossover cuts back its thirst. Want a balance between the two? Switch it to NORMAL mode and enjoy the best of both worlds.

Potent Four-Cylinder

The 2025 Toyota RAV4’s standard 2.5-liter Dynamic Force four-cylinder engine packs a punch with 203 horsepower and 184 pound-feet of torque. This engine pairs with a slick-shifting eight-speed automatic transmission that carefully balances sharp shifts with fuel economy to deliver up to 30 mpg combined.

Go Anywhere AWD

The 2025 RAV4’s available all-wheel drive (AWD) gives you the traction you need in all conditions, thanks to its Multi-Terrain Select system. This system features two main modes, Mud & Sand or Rock & Dirt, which change the dynamics of the AWD system to best suit the terrain you’re on.

Features Galore on the Inside

Complementing its sharp exterior is the sharp interior of the Toyota RAV4 for 2025. This cabin has all the style you need and the features you crave on your daily commute.

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Upscale Materials

The 2025 Toyota RAV4 ‘s interior reaches truly premium levels in its range-topping Limited trim. It features SofTex®-trimmed seats, a leather-wrapped steering wheel, soft-touch materials, and much more to keep you comfortable on that long commute.

Technical Marvel

The 2025 RAV4 interior is also loaded with all the latest technology at every trim level. From its standard 8-inch Toyota Audio infotainment system with six speakers, wireless Apple CarPlay and Android Auto, and Sirus XM to the range-topping Limited trim’s 10.5-inch Toyota Audio infotainment system paired to an 11-speaker JBL premium audio system, the RAV4 will never leave you disappointed.

Haul Everyone and Everything

The 2025 Toyota RAV4 has room for just about anyone, with 41 inches of legroom and 37.7 inches of headroom up front. In the rear, kids and adults have plenty of space, with 37.8 inches of legroom and 39.5 inches of headroom. Cargo is also no issue in the RAV4, with up to 69.8 cubic-feet of space.

Safety Systems Aplenty

The 2025 Toyota RAV4 puts safety first with tons of premium safety equipment and driver-assist features.

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Ease Driver Fatigue

The 2025 Toyota RAV4’s standard driver-assist features help ease driver fatigue. Full-speed adaptive cruise control adjusts cruise control with traffic flow, while lane-tracing assist helps center the vehicle in the lane, allowing you to focus more on the road ahead and reducing fatigue on longer journeys.

Active Safety Technology

The 2025 Toyota RAV4 is focused on keeping you and your passengers safe with its standard Toyota Safety Sense 2.5 package. This package includes automatic emergency braking with pedestrian detection, lane-departure alert with steering assist, automatic high-beam headlights, and road sign assist, which go a long way toward ensuring your safety on the road.

Park With Ease

Parking a crossover can get tricky, but the 2025 Toyota RAV4 takes all the guesswork out with its advanced features. Standard blind-spot monitoring with rear cross-traffic alert lets you know if another vehicle is about to cross your path while backing out of a parking space. The standard rearview camera with dynamic guidelines gives you a clear view behind you when backing up, and the optional Panoramic View Monitor with 360-degree Overhead View gives you a full overhead view of the RAV4 while backing out of a parking space for enhanced safety.

If you’re ready to test drive the feature-packed 2025 Toyota RAV4, contact Shepard Toyota now at 207-594-8424. You can also browse our new inventory online or stop by our dealership at 181 New County Road today.

Current RAV4 Offers

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READ WHAT OUR CUSTOMERS SAY

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Google Jul 21, 2026

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Google Apr 15, 2026

Bought 2 vehicles and will always buy my cars from Shepards. Happy with James as my salesman, he went out of his way to make sure my experience was excellent

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Google Mar 12, 2026

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Google Feb 18, 2026

This was my first time buying a truck and Armando and everyone at Shepard made the experience so easy and straight forward. They got me in the exact truck I wanted and were just wonderful people to work with. Next time I need a new vehicle, no doubt I'm going back to Shepard.

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Google Feb 9, 2026

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Google Feb 3, 2026

We've purchased one car and take two cars in for service to Shepard Toyota. The service advisors and sales team were all and continue to be very friendly and willing to go above and beyond when necessary.

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Google Jan 23, 2026

John Carter went above and beyond to ensure my experience, from beginning to end, was a positive one. Thanks again John!

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Google Oct 17, 2025

I recently got all 4 tires and alignment handled here, as well as a control arm replacement. I prefer to have my vehicle serviced at Shepard, for the quality of service and value of the work they provide. They even gave me a loaner vehicle for the weekend, truly grateful. I wouldn't go anywhere else.

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Google Sep 1, 2025

Absolutely terrible service. My wife and I purchased a truck from them and they were incredibly rude, ignored my wife, and only talked to me. Kid you not, the sales manager sat down, shook my hand, introduced himself, and asked me questions about my job. As if my wife didn't exist. The truck they sold us, they lied to us about what kind it is, which we just found out now as we are trying to get rid of it. If you're looking for a car, AVOID SHEPHERD! Go just accross the street to Key Ford they are ... Read More

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Google Aug 17, 2025

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Google Jul 31, 2025

Bill Carr went above and beyond searching for a vehicle for me. Even though he is not a salesman but the sales manager, he spent several days searching for a hard to find highlander. He kept me informed throughout the process.And when the first one fell through , he continued to search with success. He is always polite and asks questions and follows through.

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Google Jun 24, 2025

It has been a pleasure buying my car at Shepard Toyota. Excellent prices without unknown add-ons and family run which is noticed. Worked with David Y, who has great communication and very thorough. Also worked with Bill C, also with excellent communication and very easy to work with. This team is top notch and suggest buying from them. I bought my vehicle and I live in Florida. I recommend this dealer to anyone. Thank you Shepard’s team for everything with the best customer service and prices too!!!

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Google Jun 24, 2025

Awesome staff great service got the vehicles me and my fiance wanted highly recommended.

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Google Jun 10, 2025

David was great! This was my first new vehicle purchase and he was personable, knowledgeable and able to answer all my questions. He really made the process fun and easy. Thank you David!

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Google Jun 10, 2025

This is a hard review to write as I've purchased vehicles from Shepherd Toyota and family members, but the once high standard and integrity is no more! My Vehicle was dropped off with 63,144 miles then after the weekend it was picked up with 63, 802 miles and with a nice dent in the side of the Lexus Es 300 and scratches down the side! Upon confronting Shepherd Toyota instant deflection started, " there was no possible way ect" then I showed them their own paperwork with the mileage printed on their own service receipt! They went a step further with deflection ... Read More

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Google Jun 4, 2025

I want to thank both James Bacon-DeWalt and Bill Carr who worked together to put together a great deal for my daughter to purchase a 2024 Toyota Sequoia. They did an excellent job, professional yet easy going and a no nonsense/no stress approach. Too often we here complaints about a Sales or Service Experience, so I wanted to take the opportunity to acknowledge a job well done and My daughter is one happy customer.

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Google Jun 3, 2025

Amazing Experience! ⭐⭐⭐⭐⭐ Hands down the best car-buying experience I’ve ever had! The team at Shepard Toyota , David Young and Bill Carr were friendly, HONEST and incredibly helpful from start to finish. No pressure, no stress—just great service and a great deal. I drove off in my new Prius with a huge smile on my face. Highly recommend to anyone looking for top notch service and a dealership that cares!

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Google May 27, 2025

Outstanding Car Purchase. This dealership was good to work with, honest, and willing to bring in the exact car for me. The communication was excellent. All Around PERFECT. Love the new Toyota Corolla Hatchback. Shout Out to my 2 salespeople James Dewalt and David Young. If you need a Toyota is the area, this is the dealership to go to!

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Google May 22, 2025

I recently visited Shepard Toyota in Rockland, Me. I was interested in purchasing a vehicle for my son and was directed to salesman James Bacon-DeWalt. I provided James with my budget and expectations for purchasing the Toyota 4Runner. James, with his straightforward, transparent, and upfront approach, added a personal touch to our negotiations. His affable personality and professional conduct throughout our discussions made me feel valued as a customer. It was James who convinced me to have my son drive off the lot with the 4Runner. He went above and beyond to have the car detailed, washed, and look like ... Read More

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Google May 21, 2025

I bought my brand new 2024 Highlander from them, within a year later I am leaking washer fluid everywhere so I took it into Charlies Toyota and they said something/someone had chewed or cut through a washer line along underside of vehicle and someone tried to put yellow tape to cover/seal it. They never told me this or properly fixed it before selling it to me, so now I am out 200$ for a simple issue that they clearly knew about.

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Google May 8, 2025

We brought our 2008 Toyota Tundra here to get an inspection sticker and they said that we needed to replace the break lines, the front brake pads, and put some new flanges and muffler on it. They wanted $5000 for all of that, and didn't even check the parking break that we found earlier today does not work! We also noticed that there was nothing wrong with the break lines, and the front breaks aren't even worn halfway. We had already bought the parts for the brakes, and luckily it was only $350, but it is safe to say that we ... Read More

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Google Apr 6, 2025

Shepard Toyota are some of the most respectful People I have dealt with, when need some help with questions. Thank-You.

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Google Mar 7, 2025

We just purchased a 2024 Toyota. Bryan Rogers was an excellent salesman and made the process of buying a car easy. We had alot of questions as we are on a budget. He was very good at getting those questions answered. He was friendly, courteous and he even bought us lunch while we waited. I would recommend this place to friends!!

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Google Mar 4, 2025

I bought a beautiful GMC Canyon Denali today at Shepherd Toyota in Rockland Maine . It was the best experience iI have ever had buying a car and I’m walking out to my new truck smiling.. Mike Bryant, miracle worker, along with the wonderful Dean Hale , found me the perfect truck and worked very hard to make sure I was happy, and that it hit every need on my wish list. Good truck, good price and great people. What more could I ask for? Lynn Tierney Owls Head

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Google Feb 3, 2025

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Google Jan 20, 2025

I had such a smooth and pleasant experience buying a car with Shepard Toyota in Thomaston. I felt welcome and didn’t feel any of the pressure I expected out of a transaction of this kind. Gaige Anna were patient and informative with any question I had and I trust their answers. Thank you!I love my new car!

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Google Dec 31, 2024

We called ahead to look at a used truck, Mack took the call and we made an appointment. Mack had the truck ready to test drive when we arrived. Ultimately, the truck wasn't what we wanted, Mack listened to our needs and showed us a few new trucks. We really liked one of them! The dealership was able to get us a fair trade in value and the finance team put together a great package. Mack stayed well past closing to help us get aquatinted with all the bells and whistles. We love our new 2024 Tacoma! Thank you Mack ... Read More

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Google Dec 3, 2024

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Google Nov 25, 2024

Good dealer, don’t buy tires from them though… not a serious tire vendor.

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Google Nov 9, 2024

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Google Nov 2, 2024

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Google Oct 12, 2024

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Google Sep 11, 2024

Called twice left a message for service. No return call Glad I bought a Toyota since there is Toyota dealer in area but I guess they don’t have a service department. Was thinking about a new tundra but I guess I won’t be buying it there since I can’t get a service appt for my 4 runner. Wow

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Google Sep 9, 2024

Toyota does not build custom vehicles, but Armando was happy to work with me to find a build that had the specifications I wanted and have it ordered and delivered to the dealership for me. I got exactly the trim, color, and engine I wanted and Armando was happy to answer all of my question on the journey from build to delivery. Thank you!

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Google Aug 23, 2024

I had a flat tire today and it turns out I had a nail in it. They couldn't have helped me any quicker and were so friendly and great through all of this!!!! I highly recommend them!!! Wish I could give even more stars!

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Google Aug 19, 2024

Awesome dealership with great sales and service

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Google Aug 10, 2024

We visited to buy a new hybrid car listed on the site. The car was not on site and dealers stated that they are aware that the website inventory has been incorrect for over a year. They claimed to have updated the website this morning, and that their website takes 24 hours to update. We left after that nonsense and being offered options for used non-hybrid or to wait months for a new hybrid. Would not recommend.

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Google Jul 18, 2024

I am extremely disappointed with the service I received from Shepard Toyota. Last year, due to their negligence in improperly tightening the lug nuts, my front driver-side wheel came off while I was traveling at 50 mph. Although they repaired the driver side, they neglected to inspect the passenger side for damage caused by the incident. Recently, after purchasing new tires, I discovered rapid and abnormal wear. I brought the vehicle to two separate garages for an evaluation, and their alignment checks revealed that the passenger side lower control arm, adjustable camber bolts, and locking tabs all needed replacement because of ... Read More

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Google Jul 4, 2024

I had a warning light suddenly appear on the dashboard of my Audi convertible. They clearly explained all the warranty plans and warranty options at the time of purchase. I wondered if all the warranties were needed at the time and am now thankful I decided to purchase the warranty plans. So, I drove into Shepards and before I knew it I was in a rental, service had addressed the issue and was fairly major. They told me not to worry about a thing and they would tell me when the work was completed. They took care of everything and ... Read More

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Google May 30, 2024

Worked remotely with Corey on a RAV4 purchase for my parents. In short, Corey was awesome. He was super responsive, flexible, understanding, and very helpful at delivery and beyond. He took great care of our purchase and my family before during and after the deal was done.

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Google May 25, 2024

This place was a breath of fresh air for me as car dealerships in this area go. I received help almost immediately and the salesman (Armando) was able to locate the exact vehicle I wanted - a 2024, gas-powered RAV4. Once we found the correct vehicle the financing process was smooth, to the point, and conducted in a warm, friendly manner by both Armando and Bill Jr. In around 2.5 hours I had shown up, traded in my old vehicle, financed my '24 Rav4, and driven off in it with a GREAT (better than great) interest rate and monthly payment. I would rate ... Read More

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Google May 16, 2024

Awesome, friendly staff!

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Google May 13, 2024

Salesman James was wonderful took the time answered all my questions. I got everything I wanted.

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Google May 5, 2024

I put an application online for used vehicle they called me immediately asked what I was looking for I said something on the low mileage side something dependable and all-wheel drive they were awesome they made me feel at ease and I bought a 2020 Chevrolet Equinox with 40,000 miles on it and beautiful condition at a very reasonable price the staff was wonderful very helpful I have bought many cars over the years i rate this place is being the best to buy a vehicle from

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Google May 3, 2024

Corey in sales is knowledgeable and a joy to work with. He made our first dealership experience smooth and transparent. We bought a used hybrid Rav4 that's perfect for our family. I highly recommend talking to Corey!

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Google Apr 28, 2024

very personable, very helpful, good place

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Google Apr 27, 2024

A very pleasant experience buying a vehicle from here. Thorough, down to earth and kind staff. Thank you, Corey and Anna for your help 🙂

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Google Apr 9, 2024

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Google Apr 7, 2024

The sales staff was super friendly and helped explain the entire process from start to finish. There were no gimmicks, no "pushy sales tactics", everyone was honest and straight forward with what our options were. Super satisfied with our new truck!

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Google Mar 30, 2024

We purchased a new Rav 4 hybrid today. Mack Duke was our salesman and he was professional , knowledgeable and available to help with the whole process. He made our trade in and purchase seamless and fun. Corey Robinson also helped with setting up our bluetooth connection and he was patient and professional. Thank you to both of these gentlemen for a great experience. Normajean and Frank

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Google Mar 29, 2024

In the past two weeks we have had questions regarding our two Toyota cars. The older one showed off & on warning lights on the dash which indicated possible brake problem. It was not immediately evident what the problem was but they did take our car immediately and gave me a loaner. The problem was detected and solved. Our other car was recently purchased. We had some questions on various operations with this car. Frank immediately came out and we sat in the car together while we went over our questions…extremely helpful!

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Google Mar 22, 2024

I have both my vehicles serviced here. I have never been disappointed.

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Google Mar 15, 2024

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Google Dec 24, 2023

I called Shepard to have the driver side window repaired. The folks at the service desk were very courteous and let me drop the car off the following day. After several hours at the shop a service person called me with what sounded like a laundry list of additional and in my view, questionable repairs. He said I needed an oil change to replace a worn drain plug gasket, that the the dashboard and exterior front cowling need to be taken apart to clear the ventilation system of debris. These add-ons were at considerable additional cost. I had just changed ... Read More

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Google Dec 21, 2023

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Google Dec 8, 2023

Got me in for a screw in the tire .... was the only place around that could do it that day

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Google Dec 6, 2023

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Google Nov 21, 2023

They didn’t answer my calls and delayed service for weeks. After checking it out they said the car wasn’t worth fixing. Got it fixed under warranty with a third party and works fine now. Would not recommend the service department as they are impossible to reach on the phone and unhelpful.

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Google Nov 9, 2023

My truck went in for its 15k service and an inspection sticker. Truck wouldn’t pass state inspection due to abnormal wear to the passenger front tire. When I looked at the rear tire on the same side it was also worn in the same spot as the front tire, not as bad but clearly worn. At 10k my tires were rotated. Therefore that means at the 10k service there was a problem with my alignment. The rear tire wouldn’t have worn the same way for no reason. They even acknowledged that I was making an accurate statement, but ... Read More

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Google Oct 18, 2023

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Google Sep 13, 2023

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Google Aug 16, 2023

Service people are rude, the lobby and waiting area are awkward, smelly, and super uncomfortable. The place is run down and needs work. Really, the main reason is the manager. While waiting, we watched him come out and berate an old couple and try to coerce them into buying a brand new car they can't afford. They could afford $x per month, he was insistent that 2x their price is still fine and they can afford it. These people are on SS and fixed income. What the hell are you doing? Shady practices from toyota and the worst dealer ... Read More

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Google Mar 9, 2023

I had some work done by them. I had a new rim a whole new set of tires. But they couldn’t properly install air valve on the rim properly and ended up ruining my one new tire and more money to get a replacement tire. Would not go back their again.

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Google Mar 8, 2023

Had a Toyota tundra that needed warranty work. Had a dealer warranty. They wouldn’t honor the warranty. Because I didn’t buy the warranty at that dealer. Warranty company said any dealer is able to use their warranty.

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Google Feb 7, 2023

Worst service department I have ever experienced! They completely botched 2 oil changes on my new vehicle; I couldn't imagine what kind of job they would do on a repair. I would gladly drive over an hour away for competent service.

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Google Nov 3, 2022

Stay away from Shepards Toyota. Greedy People.

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Google Aug 3, 2022

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Google Jul 25, 2022

I've never had an issue with a Toyota dealership before, but this dealership has issues. I scheduled an appointment to have a mirror replaced and they had 3 weeks to order the part. Even though the service advisor and I both made it very clear to the parts department the exact part I needed, they ordered the wrong one. After 3 1/2 hours at the dealership on my appointment day, I left with no mirror, but a new error code about the mirror that they said they couldn't clear. And an additional bonus, they reduced the tire pressure in all 4 tires ... Read More

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Google Jun 22, 2022

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Google Nov 10, 2021

Absolutely terrible service. Paid $2500 for service I was told was complete only to find my engine plate in the back seat and my tire light on. When questioned Robert in service said a part had to be ordered. I had to notify the President of Shepard Toyota to get my car back after two weeks of calls. Crazy runaround, no one answering the phone,different story every day, ridiculous. Will never go back

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Google Dec 1, 2020

Drove up looking to trade in my car for a new car Tuesday 12/01/2020 and the entire sales department took the day off...?

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Google Mar 10, 2020

Lack of coordination in service department caused a failed trip for appropriate servicing of our car. Must bring in car a second time to get the service needed. A frustrating and wasted trip to Shepard Toyota.

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Google Jan 8, 2020

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Google Dec 16, 2019

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Google Nov 28, 2019

Was in an accident. Hanover Insurance recomended Shepard auto body for estimate and repair. Shepard misqouted the estimate and adjusted up half way thru the repairs. Might have made other decisions if I had accurate information in the beginning. Repair work took two months and was substandered. Paid 3K out of pocket to have car repaired correctly by my local shop. Shepard did offer to make good but 150 miles away from home and didn't trust them. 9 months of inconvenience.

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Google Sep 14, 2019

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Google Dec 12, 2018

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DealerRater Sep 30, 2018

Bill Carr Jr was our salesman he went above and beyond our expectations to help us purchase our new truck. He was patient with us answering all our questions and returning all our calls. The truck was for my husband, I own a Toyota Camry when I decide to get a new one I will definitely seek out Bill Carr Jr.

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Shepard Toyota 44.0941897, -69.1382942.
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