Prius was, is, and will remain an icon among hybrids. Since igniting the hybrid revolution 20 years ago, the Prius is not only more efficient but also more powerful. The 2023 Toyota Prius is geared up to take you anywhere with its inspiring technology. There are 7 models to suit your needs and style: L Eco, LE, LE AWD-e, XLE, XLE AWD-e, 2020 Edition, and Limited. We also are proud to feature the Prius Prime, a plug-in hybrid vehicle. Wherever you go in Knox County or beyond, your 2023 Prius will take you there. Please contact our expert sales team at (207) 594-8424 and schedule a test drive in a Prius today!
However, the Prius’ spacious cabin and excellent fuel economy do keep it solidly competitive—and it’s the only one of its direct rivals to offer optional all-wheel drive.
The Toyota Prius’ best driving trait is its exceptional fuel economy, which reaches up to an estimated 58 mpg.
Sky-high fuel efficiency with front- or all-wheel drive remains the main draw for Toyota’s iconic Prius hybrid
Prices and colors may vary by model.
ELECTRIC STORM BLUE
SUPERSONIC RED
WIND CHILL PEARL
CLASSIC SILVER METALLIC
METALLIC GRAY METALLIC
MIDNIGHT BLACK METALLIC
SEAGLASS PEARL
Prius’sleek lines, active grille shutter, aero stabilizing fins, and underbody panels all work together to smooth airflow, helping maximize fuel efficiency. With 7 colors and 6 wheel options, your Prius will stand out in a crowd.
Turn heads whether you’re coming or going. The Prius and Prius Prime’s LED headlights and taillights shine brightly and complete the vehicle’s stylish look. The fog lights that come standard on AWD models are designed to increase your visibility while driving through fog.
New for 2023, the revamped exterior of the 2020 Edition has blackout headlights, black badging, and exclusive 17-inch black alloy wheels that make an edgy statement. The aggressively styled 2020 edition sets the standard for the modern hybrid.
Each Prius engine is a hybrid 1.8-Liter, 4-Cylinder Aluminum DOHC 16-valve with Variable Valve Timing with intelligence (VVT-i), EV/ECO/POWER modes, and providing 121 hp hybrid system net power. On unfamiliar or snowy roads, Prius’ available electronic All-Wheel Drive (AWD) system helps keep you confident and in control with four-wheel traction. All models feature electric power steering and a 33.5 foot turning circle diameter.
With up to an EPA-estimated combined 52 mpg, Prius allows you to go further than you thought possible. In the AWD models, capability and efficiency work together for an EPA-estimated combined 49 mpg. For added efficiency, the L Eco has up to an EPA-estimated combined 56 mpg.
The plug-in hybrid Prime has a larger battery and more powerful motors that allow it to run much longer in full EV Mode. You are in control and able to use less gas if you choose to plug it in either at home, at work, or at a public charging station. If you don’t want to plug it in, you can still drive the car in hybrid mode with great fuel economy.
Prius’ available 11.6-in. display uses intuitive pinch, zoom, tap, and swipe gestures, creating a familiar smartphone-like experience while giving you easy access to the features that matter most.
Take advantage of smarter and convenient technologies designed to simplify your everyday life. Prius features Apple CarPlay® and Android Auto™ and other audio multimedia capabilities to give you access to whatever you want. Whether you want to hear your favorite playlist or find a scenic route to your destination, you’ll enjoy the latest in connectivity and technologies that are all about you. Three USB ports put an end to the power struggle. You and your passengers can charge your compatible devices through the two rear charging ports and play your music through Prius’ audio system via the media port in the front.
Our available suite of Connected Services includes:
Toyota Safety Sense™ 2.0 — a bundle of active safety features — are standard on all Prius models. These innovative features were designed to help protect you and your passengers.
This system is also standard on all Prius models and includes enhanced vehicle stability control, traction control, anti-lock brakes, electronic brake-force distribution, brake assist, and smart stop technology.
All Prius models feature 10 airbags. When in reverse, the standard backup camera activates to provide a view directly behind your vehicle. Available Blind Spot Monitor with Rear Cross-Traffic Alert also helps keep you safe by warning you when a vehicle in the next lane enters your blind spot, and when in reverse, warns you if vehicles are approaching from either side.
Toyota-trained technicians will complete factory-recommended maintenance and keep a complete history of your service visits. Toyota will also deliver timely reminders before your scheduled maintenance. ToyotaCare Recommended Services Include:
ToyotaCare features 24-hour roadside assistance available at no cost for 2 years from the effective date, as well as unlimited miles. 24-Hour Roadside Assistance Covers:
Learn why the all-new 2023 Prius or Prius Prime is the best vehicle for you. Visit the Shepard Toyota expert sales team at 181 New County Rd, Thomaston, ME 04861 to see the 2023 Toyota Prius in person! Call us to schedule a test drive at (207) 594-8424, or browse our new Prius, new Prius Prime, and used vehicle inventory online.
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207-594-8424
Call Now181 New County Road • Thomaston, ME 04861
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