Prius was, is, and will remain an icon among hybrids. Since igniting the hybrid revolution 20 years ago, the Prius is not only more efficient but also more powerful. The 2024 Toyota Prius is geared up to take you anywhere with its inspiring technology. There are 7 models to suit your needs and style: L Eco, LE, LE AWD-e, XLE, XLE AWD-e, 2020 Edition, and Limited. We also are proud to feature the Prius Prime, a plug-in hybrid vehicle. Wherever you go in Knox County or beyond, your 2024 Prius will take you there. Please contact our expert sales team at (207) 594-8424 and schedule a test drive in a Prius today!
However, the Prius’ spacious cabin and excellent fuel economy do keep it solidly competitive—and it’s the only one of its direct rivals to offer optional all-wheel drive.
The Toyota Prius’ best driving trait is its exceptional fuel economy, which reaches up to an estimated 58 mpg.
Sky-high fuel efficiency with front- or all-wheel drive remains the main draw for Toyota’s iconic Prius hybrid
Prices and colors may vary by model.
ELECTRIC STORM BLUE
SUPERSONIC RED
WIND CHILL PEARL
CLASSIC SILVER METALLIC
METALLIC GRAY METALLIC
MIDNIGHT BLACK METALLIC
SEAGLASS PEARL
Navigate all roads with style and confidence. The artfully sculpted exterior of Prius or Prius Prime suits any setting in Maine or wherever you’re headed. Each striking feature is purposefully designed and encourages you to embrace life with fewer compromises.
Prius’sleek lines, active grille shutter, aero stabilizing fins, and underbody panels all work together to smooth airflow, helping maximize fuel efficiency. With 7 colors and 6 wheel options, your Prius will stand out in a crowd.
Turn heads whether you’re coming or going. The Prius and Prius Prime’s LED headlights and taillights shine brightly and complete the vehicle’s stylish look. The fog lights that come standard on AWD models are designed to increase your visibility while driving through fog.
New for 2024, the revamped exterior of the 2020 Edition has blackout headlights, black badging, and exclusive 17-inch black alloy wheels that make an edgy statement. The aggressively styled 2020 edition sets the standard for the modern hybrid.
Capable of much more than just city commutes, Prius and Prius Prime both offer efficient fuel economy to inspire your next escape, whether it is nearby in southern Maine, or beyond.
Each Prius engine is a hybrid 1.8-Liter, 4-Cylinder Aluminum DOHC 16-valve with Variable Valve Timing with intelligence (VVT-i), EV/ECO/POWER modes, and providing 121 hp hybrid system net power. On unfamiliar or snowy roads, Prius’ available electronic All-Wheel Drive (AWD) system helps keep you confident and in control with four-wheel traction. All models feature electric power steering and a 33.5 foot turning circle diameter.
With up to an EPA-estimated combined 52 mpg, Prius allows you to go further than you thought possible. In the AWD models, capability and efficiency work together for an EPA-estimated combined 49 mpg. For added efficiency, the L Eco has up to an EPA-estimated combined 56 mpg.
The plug-in hybrid Prime has a larger battery and more powerful motors that allow it to run much longer in full EV Mode. You are in control and able to use less gas if you choose to plug it in either at home, at work, or at a public charging station. If you don’t want to plug it in, you can still drive the car in hybrid mode with great fuel economy.
Designed for your convenience, Prius’ interior features the latest technology, like available Premium JBL®7 Audio and the color Head-Up Display (HUD) that uses aircraft-inspired technology and projects important information right onto the windshield. Stylish touches further elevate your driving experience.
Prius’ available 11.6-in. display uses intuitive pinch, zoom, tap, and swipe gestures, creating a familiar smartphone-like experience while giving you easy access to the features that matter most.
Take advantage of smarter and convenient technologies designed to simplify your everyday life. Prius features Apple CarPlay® and Android Auto™ and other audio multimedia capabilities to give you access to whatever you want. Whether you want to hear your favorite playlist or find a scenic route to your destination, you’ll enjoy the latest in connectivity and technologies that are all about you. Three USB ports put an end to the power struggle. You and your passengers can charge your compatible devices through the two rear charging ports and play your music through Prius’ audio system via the media port in the front.
Our available suite of Connected Services includes:
The 2024 Toyota Prius is a Kelley Blue Book Best Buy Award Winner and an Insurance Institute for Highway Safety Top Safety Pick. You can feel confident and safe when transporting your precious cargo in your Prius.

Toyota Safety Sense™ 2.0 — a bundle of active safety features — are standard on all Prius models. These innovative features were designed to help protect you and your passengers.
This system is also standard on all Prius models and includes enhanced vehicle stability control, traction control, anti-lock brakes, electronic brake-force distribution, brake assist, and smart stop technology.
All Prius models feature 10 airbags. When in reverse, the standard backup camera activates to provide a view directly behind your vehicle. Available Blind Spot Monitor with Rear Cross-Traffic Alert also helps keep you safe by warning you when a vehicle in the next lane enters your blind spot, and when in reverse, warns you if vehicles are approaching from either side.
When you join the Toyota family with your new Prius, your exceptional ownership experience starts with ToyotaCare, a no-cost maintenance plan with 24-hour roadside assistance. The ToyotaCare plan covers normal factory scheduled maintenance for 2 years or 25,000 miles, whichever comes first. 24-hour roadside assistance is also included for 2 years and unlimited miles.
Toyota-trained technicians will complete factory-recommended maintenance and keep a complete history of your service visits. Toyota will also deliver timely reminders before your scheduled maintenance. ToyotaCare Recommended Services Include:
ToyotaCare features 24-hour roadside assistance available at no cost for 2 years from the effective date, as well as unlimited miles. 24-Hour Roadside Assistance Covers:
Learn why the all-new 2024 Prius or Prius Prime is the best vehicle for you. Visit the Shepard Toyota expert sales team at 181 New County Rd, Thomaston, ME 04861 to see the 2024 Toyota Prius in person! Call us to schedule a test drive at (207) 594-8424, or browse our new Prius, new Prius Prime, and used vehicle inventory online.
2020 Edition
$29,875
L-Eco
$24,525
LE
$25,735
LE-AWD-e
$27,135
XLE
$28,575
XLE-AWD-e
$29,575
Limited
$32,650
2020 Edition
$29,875
starting MSRP

5
seats
54/50
est. mpg
L Eco
$24,525
starting MSRP

5
seats
58/53
est. mpg
LE
$25,735
starting MSRP

5
seats
54/50
est. mpg
LE AWD-e
$27,135
starting MSRP

5
seats
51/47
est. mpg
XLE
$28,575
starting MSRP

5
seats
54/50
est. mpg
XLE AWD-e
$29,575
starting MSRP

5
seats
51/47
est. mpg
Limited
$32,650
starting MSRP

5
seats
54/50
est. mpg
Bought 2 vehicles and will always buy my cars from Shepards. Happy with James as my salesman, he went out of his way to make sure my experience was excellent
This was my first time buying a truck and Armando and everyone at Shepard made the experience so easy and straight forward. They got me in the exact truck I wanted and were just wonderful people to work with. Next time I need a new vehicle, no doubt I'm going back to Shepard.
We've purchased one car and take two cars in for service to Shepard Toyota. The service advisors and sales team were all and continue to be very friendly and willing to go above and beyond when necessary.
John Carter went above and beyond to ensure my experience, from beginning to end, was a positive one. Thanks again John!
I recently got all 4 tires and alignment handled here, as well as a control arm replacement. I prefer to have my vehicle serviced at Shepard, for the quality of service and value of the work they provide. They even gave me a loaner vehicle for the weekend, truly grateful. I wouldn't go anywhere else.
Absolutely terrible service. My wife and I purchased a truck from them and they were incredibly rude, ignored my wife, and only talked to me. Kid you not, the sales manager sat down, shook my hand, introduced himself, and asked me questions about my job. As if my wife didn't exist. The truck they sold us, they lied to us about what kind it is, which we just found out now as we are trying to get rid of it. If you're looking for a car, AVOID SHEPHERD! Go just accross the street to Key Ford they are ... Read More 
Google - Sep 1, 2025
Bill Carr went above and beyond searching for a vehicle for me. Even though he is not a salesman but the sales manager, he spent several days searching for a hard to find highlander. He kept me informed throughout the process.And when the first one fell through , he continued to search with success. He is always polite and asks questions and follows through.
It has been a pleasure buying my car at Shepard Toyota. Excellent prices without unknown add-ons and family run which is noticed. Worked with David Y, who has great communication and very thorough. Also worked with Bill C, also with excellent communication and very easy to work with. This team is top notch and suggest buying from them. I bought my vehicle and I live in Florida. I recommend this dealer to anyone. Thank you Shepard’s team for everything with the best customer service and prices too!!!
Awesome staff great service got the vehicles me and my fiance wanted highly recommended.
David was great! This was my first new vehicle purchase and he was personable, knowledgeable and able to answer all my questions. He really made the process fun and easy. Thank you David!
This is a hard review to write as I've purchased vehicles from Shepherd Toyota and family members, but the once high standard and integrity is no more! My Vehicle was dropped off with 63,144 miles then after the weekend it was picked up with 63, 802 miles and with a nice dent in the side of the Lexus Es 300 and scratches down the side! Upon confronting Shepherd Toyota instant deflection started, " there was no possible way ect" then I showed them their own paperwork with the mileage printed on their own service receipt! They went a step further with deflection ... Read More 
Google - Jun 10, 2025
I want to thank both James Bacon-DeWalt and Bill Carr who worked together to put together a great deal for my daughter to purchase a 2024 Toyota Sequoia. They did an excellent job, professional yet easy going and a no nonsense/no stress approach. Too often we here complaints about a Sales or Service Experience, so I wanted to take the opportunity to acknowledge a job well done and My daughter is one happy customer.
Amazing Experience! ⭐⭐⭐⭐⭐ Hands down the best car-buying experience I’ve ever had! The team at Shepard Toyota , David Young and Bill Carr were friendly, HONEST and incredibly helpful from start to finish. No pressure, no stress—just great service and a great deal. I drove off in my new Prius with a huge smile on my face. Highly recommend to anyone looking for top notch service and a dealership that cares!
Outstanding Car Purchase. This dealership was good to work with, honest, and willing to bring in the exact car for me. The communication was excellent. All Around PERFECT. Love the new Toyota Corolla Hatchback. Shout Out to my 2 salespeople James Dewalt and David Young. If you need a Toyota is the area, this is the dealership to go to!
I recently visited Shepard Toyota in Rockland, Me. I was interested in purchasing a vehicle for my son and was directed to salesman James Bacon-DeWalt. I provided James with my budget and expectations for purchasing the Toyota 4Runner. James, with his straightforward, transparent, and upfront approach, added a personal touch to our negotiations. His affable personality and professional conduct throughout our discussions made me feel valued as a customer. It was James who convinced me to have my son drive off the lot with the 4Runner. He went above and beyond to have the car detailed, washed, and look like ... Read More 
Google - May 22, 2025
I bought my brand new 2024 Highlander from them, within a year later I am leaking washer fluid everywhere so I took it into Charlies Toyota and they said something/someone had chewed or cut through a washer line along underside of vehicle and someone tried to put yellow tape to cover/seal it. They never told me this or properly fixed it before selling it to me, so now I am out 200$ for a simple issue that they clearly knew about.
We brought our 2008 Toyota Tundra here to get an inspection sticker and they said that we needed to replace the break lines, the front brake pads, and put some new flanges and muffler on it. They wanted $5000 for all of that, and didn't even check the parking break that we found earlier today does not work! We also noticed that there was nothing wrong with the break lines, and the front breaks aren't even worn halfway. We had already bought the parts for the brakes, and luckily it was only $350, but it is safe to say that we ... Read More 
Google - May 8, 2025
Shepard Toyota are some of the most respectful People I have dealt with, when need some help with questions. Thank-You.
We just purchased a 2024 Toyota. Bryan Rogers was an excellent salesman and made the process of buying a car easy. We had alot of questions as we are on a budget. He was very good at getting those questions answered. He was friendly, courteous and he even bought us lunch while we waited. I would recommend this place to friends!!
I bought a beautiful GMC Canyon Denali today at Shepherd Toyota in Rockland Maine . It was the best experience iI have ever had buying a car and I’m walking out to my new truck smiling.. Mike Bryant, miracle worker, along with the wonderful Dean Hale , found me the perfect truck and worked very hard to make sure I was happy, and that it hit every need on my wish list. Good truck, good price and great people. What more could I ask for? Lynn Tierney Owls Head
I had such a smooth and pleasant experience buying a car with Shepard Toyota in Thomaston. I felt welcome and didn’t feel any of the pressure I expected out of a transaction of this kind. Gaige Anna were patient and informative with any question I had and I trust their answers. Thank you!I love my new car!
We called ahead to look at a used truck, Mack took the call and we made an appointment. Mack had the truck ready to test drive when we arrived. Ultimately, the truck wasn't what we wanted, Mack listened to our needs and showed us a few new trucks. We really liked one of them! The dealership was able to get us a fair trade in value and the finance team put together a great package. Mack stayed well past closing to help us get aquatinted with all the bells and whistles. We love our new 2024 Tacoma! Thank you Mack ... Read More 
Google - Dec 31, 2024
Good dealer, don’t buy tires from them though… not a serious tire vendor.
Called twice left a message for service. No return call Glad I bought a Toyota since there is Toyota dealer in area but I guess they don’t have a service department. Was thinking about a new tundra but I guess I won’t be buying it there since I can’t get a service appt for my 4 runner. Wow
Toyota does not build custom vehicles, but Armando was happy to work with me to find a build that had the specifications I wanted and have it ordered and delivered to the dealership for me. I got exactly the trim, color, and engine I wanted and Armando was happy to answer all of my question on the journey from build to delivery. Thank you!
I had a flat tire today and it turns out I had a nail in it. They couldn't have helped me any quicker and were so friendly and great through all of this!!!! I highly recommend them!!! Wish I could give even more stars!
Awesome dealership with great sales and service
We visited to buy a new hybrid car listed on the site. The car was not on site and dealers stated that they are aware that the website inventory has been incorrect for over a year. They claimed to have updated the website this morning, and that their website takes 24 hours to update. We left after that nonsense and being offered options for used non-hybrid or to wait months for a new hybrid. Would not recommend.
I am extremely disappointed with the service I received from Shepard Toyota. Last year, due to their negligence in improperly tightening the lug nuts, my front driver-side wheel came off while I was traveling at 50 mph. Although they repaired the driver side, they neglected to inspect the passenger side for damage caused by the incident.
Recently, after purchasing new tires, I discovered rapid and abnormal wear. I brought the vehicle to two separate garages for an evaluation, and their alignment checks revealed that the passenger side lower control arm, adjustable camber bolts, and locking tabs all needed replacement because of ... Read More 
Google - Jul 18, 2024
I had a warning light suddenly appear on the dashboard of my Audi convertible. They clearly explained all the warranty plans and warranty options at the time of purchase. I wondered if all the warranties were needed at the time and am now thankful I decided to purchase the warranty plans.
So, I drove into Shepards and before I knew it I was in a rental, service had addressed the issue and was fairly major. They told me not to worry about a thing and they would tell me when the work was completed. They took care of everything and ... Read More 
Google - Jul 4, 2024
Worked remotely with Corey on a RAV4 purchase for my parents. In short, Corey was awesome. He was super responsive, flexible, understanding, and very helpful at delivery and beyond. He took great care of our purchase and my family before during and after the deal was done.
This place was a breath of fresh air for me as car dealerships in this area go. I received help almost immediately and the salesman (Armando) was able to locate the exact vehicle I wanted - a 2024, gas-powered RAV4. Once we found the correct vehicle the financing process was smooth, to the point, and conducted in a warm, friendly manner by both Armando and Bill Jr.
In around 2.5 hours I had shown up, traded in my old vehicle, financed my '24 Rav4, and driven off in it with a GREAT (better than great) interest rate and monthly payment.
I would rate ... Read More 
Google - May 25, 2024
Awesome, friendly staff!
Salesman James was wonderful took the time answered all my questions. I got everything I wanted.
I put an application online for used vehicle they called me immediately asked what I was looking for I said something on the low mileage side something dependable and all-wheel drive they were awesome they made me feel at ease and I bought a 2020 Chevrolet Equinox with 40,000 miles on it and beautiful condition at a very reasonable price the staff was wonderful very helpful I have bought many cars over the years i rate this place is being the best to buy a vehicle from
Corey in sales is knowledgeable and a joy to work with. He made our first dealership experience smooth and transparent. We bought a used hybrid Rav4 that's perfect for our family. I highly recommend talking to Corey!
very personable, very helpful, good place
A very pleasant experience buying a vehicle from here. Thorough, down to earth and kind staff. Thank you, Corey and Anna for your help 🙂
The sales staff was super friendly and helped explain the entire process from start to finish. There were no gimmicks, no "pushy sales tactics", everyone was honest and straight forward with what our options were. Super satisfied with our new truck!
We purchased a new Rav 4 hybrid today. Mack Duke was our salesman and he was professional , knowledgeable and available to help with the whole process. He made our trade in and purchase seamless and fun. Corey Robinson also helped with setting up our bluetooth connection and he was patient and professional. Thank you to both of these gentlemen for a great experience. Normajean and Frank
In the past two weeks we have had questions regarding our two Toyota cars. The older one showed off & on warning lights on the dash which indicated possible brake problem. It was not immediately evident what the problem was but they did take our car immediately and gave me a loaner. The problem was detected and solved. Our other car was recently purchased. We had some questions on various operations with this car. Frank immediately came out and we sat in the car together while we went over our questions…extremely helpful!
I have both my vehicles serviced here. I have never been disappointed.
I called Shepard to have the driver side window repaired. The folks at the service desk were very courteous and let me drop the car off the following day. After several hours at the shop a service person called me with what sounded like a laundry list of additional and in my view, questionable repairs. He said I needed an oil change to replace a worn drain plug gasket, that the the dashboard and exterior front cowling need to be taken apart to clear the ventilation system of debris. These add-ons were at considerable additional cost. I had just changed ... Read More 
Google - Dec 24, 2023
Got me in for a screw in the tire .... was the only place around that could do it that day
They didn’t answer my calls and delayed service for weeks. After checking it out they said the car wasn’t worth fixing. Got it fixed under warranty with a third party and works fine now. Would not recommend the service department as they are impossible to reach on the phone and unhelpful.
My truck went in for its 15k service and an inspection sticker. Truck wouldn’t pass state inspection due to abnormal wear to the passenger front tire. When I looked at the rear tire on the same side it was also worn in the same spot as the front tire, not as bad but clearly worn. At 10k my tires were rotated. Therefore that means at the 10k service there was a problem with my alignment. The rear tire wouldn’t have worn the same way for no reason. They even acknowledged that I was making an accurate statement, but ... Read More 
Google - Nov 9, 2023
Service people are rude, the lobby and waiting area are awkward, smelly, and super uncomfortable. The place is run down and needs work. Really, the main reason is the manager. While waiting, we watched him come out and berate an old couple and try to coerce them into buying a brand new car they can't afford. They could afford $x per month, he was insistent that 2x their price is still fine and they can afford it. These people are on SS and fixed income. What the hell are you doing? Shady practices from toyota and the worst dealer ... Read More 
Google - Aug 16, 2023
I had some work done by them. I had a new rim a whole new set of tires. But they couldn’t properly install air valve on the rim properly and ended up ruining my one new tire and more money to get a replacement tire. Would not go back their again.
Had a Toyota tundra that needed warranty work. Had a dealer warranty. They wouldn’t honor the warranty. Because I didn’t buy the warranty at that dealer. Warranty company said any dealer is able to use their warranty.
Worst service department I have ever experienced! They completely botched 2 oil changes on my new vehicle; I couldn't imagine what kind of job they would do on a repair. I would gladly drive over an hour away for competent service.
Stay away from Shepards Toyota. Greedy People.
I've never had an issue with a Toyota dealership before, but this dealership has issues. I scheduled an appointment to have a mirror replaced and they had 3 weeks to order the part. Even though the service advisor and I both made it very clear to the parts department the exact part I needed, they ordered the wrong one. After 3 1/2 hours at the dealership on my appointment day, I left with no mirror, but a new error code about the mirror that they said they couldn't clear. And an additional bonus, they reduced the tire pressure in all 4 tires ... Read More 
Google - Jul 25, 2022
Absolutely terrible service. Paid $2500 for service I was told was complete only to find my engine plate in the back seat and my tire light on. When questioned Robert in service said a part had to be ordered. I had to notify the President of Shepard Toyota to get my car back after two weeks of calls. Crazy runaround, no one answering the phone,different story every day, ridiculous. Will never go back
Drove up looking to trade in my car for a new car Tuesday 12/01/2020 and the entire sales department took the day off...?
Lack of coordination in service department caused a failed trip for appropriate servicing of our car. Must bring in car a second time to get the service needed. A frustrating and wasted trip to Shepard Toyota.
Was in an accident. Hanover Insurance recomended Shepard auto body for estimate and repair. Shepard misqouted the estimate and adjusted up half way thru the repairs. Might have made other decisions if I had accurate information in the beginning. Repair work took two months and was substandered. Paid 3K out of pocket to have car repaired correctly by my local shop. Shepard did offer to make good but 150 miles away from home and didn't trust them. 9 months of inconvenience.
Bill Carr Jr was our salesman he went above and beyond our expectations to help us purchase our new truck. He was patient with us answering all our questions and returning all our calls. The truck was for my husband, I own a Toyota Camry when I decide to get a new one I will definitely seek out Bill Carr Jr.
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